After you just installed Air360 pixel on your website or mobile application, you might see your users appearing with identifiers as shown below.
This ID is a randomly assigned identifier for all your users that were never identified at this point. One thing you might want to do is have users' account email instead for example.
How does this work?
A user comes for the first time on your website, since we don’t know anything about this user, this user is assigned 942a544effbe121931990 as a temporary userid.
The next day, this user decides to create an account on your website with the email larry@gmail.com. In Air360, the previous (anonymous) user ID will be then replaced with larry@gmail.com. Simply right? 😊
So... How to have your own User IDs in Air360?
In order to have the actual user id (email or your own customer id for example), all you need to do is ask your developer to add a single line of code where your sign up and sign in are done in your code. It takes a few minutes to do and then all your visitors who will sign up or sign in will appear like this in your Users view.
You can also refer to this article that explains in detail how to identify your users.
Or like this is you decided to user your own user IDs instead of emails.
What it means for your User segments?
As you probably already saw, User segments allow you to segment your users if they are identified or not. Identified is simply a way to differentiate users who performed at least a signup or login, from the users that never logged in or never created an account (the “anonymous” users). This can be done super easily as shown below.
Conclusion
Until a user logs in or sign up in your app or website, we assign them a random ID. Later, if this user signs in or creates an account, her random ID will be replaced with the user ID you defined.