There are two ways to install the Air360 pixel on your website.
You can either insert the Air360 pixel before your </body> in your website code - read more about it here: https://app.air360.io/docs/getting-started#web - or you can install it in a GTM container.
While GTM is very useful and solves a lot of headaches, there are downsides. One of these downsides is that it can take a while to load in your user’s browser and delay the loading of underlying scripts. As a result, by the time Air360 script is fully loaded by GTM, the visitor may have already clicked some links, performed actions or simply clicked the back button in her browser.
We strongly recommend inserting the Air360 pixel directly in your page for the most accurate tracking