Does Tagging plan sound familiar to you?

When it comes understanding your user’s behavior in your website event tracking can drive many headaches, especially if you work with traditional Web Analytics tools like Google Analytics.

Not only you have to foresee what you will need to track in the future but also plan technical and budget resources to be able to track those events in your website.

The good news is that Air360 allows you track all your users’ interactions since the day the auto tracking pixel is installed in your website making all your data retroactive.

This means 4 important things:

1-     You are in control of your own data, so you decide what to track, what to analyze on the go.

2-     Whatever event you define today, will have data from the day the pixel was installed.

3-     You will not need to wait for your events to gather data, it is already captured in Air360

4-     All your historic changes in your website will be tracked, you will not miss any data.

What about user data?

Air360 collects the device ID when a user enters the website for the first time. With the same device, Air360 can identify the user and assigns all the activities performed later on the website to the specific user.

With the same device ID, if a user registers as an identified user (member of the website) later, Air360 is able to associate the past activities under the same device. This user will then become an identified user with all his/her past activities under the same user ID.

So I am sure you are now clear about retroactive data, but 2 things I would like to mention about this:

1-     All Data gathered through Auto tracking pixel is retroactive. In case you start collecting DataLayer properties, or MetaData properties,  your data will not be retroactive.

2-     Segments are nor retroactive.

Have this in mind when you create a segment or any event based on metadata or datalayer properties.