Say Goodbye to Tagging Plans
When it comes to understanding user behavior on your website, event tracking can cause big headaches, especially if you only work with traditional web analytics tools like Google Analytics.
With traditional tagging, not only do you have to predict what you will need to track in the future, but you also must allocate technical and budget resources to be able to track those events.
The good news is that Air360 allows you track all your users’ interactions starting on the day the autotracking pixel is installed on your website, making all your data retroactive.
This means 4 important things:
1- You are in control of your own data, so you decide what to track and analyze in the moment.
2- Whatever event you define today, you will have data for that event dating back to the day the pixel was installed.
3- You will not need to wait for your events to gather data; it is already captured in Air360
4- All your previous website changes will be tracked; you will not miss or lose any data just because you update your site.
Can I See Retroactive User Data?
When a user arrives on your website for the first time, Air360 collects their device ID. Anytime the user visits your site on that device, Air360 recognizes the user and attributes all their activities to them. If that visitor later registers for an account on your site, Air360 associates all their past activities (as collected using their device ID) with their new user ID.
While much of the data collected with Air360 is retroactive, there are two exceptions.
1- Events based on data layer or metadata properties
2- Audience segments