Autotracking is a key feature of Air360

Air360 uses HTML-based tracking, not position-based tracking so every single user interaction is tracked by default – you don’t need to anticipate and create tags to track events.


Just by installing Air360 pixel before the end of your </body> tag,  or published through your Google Tag Manager container, every user interaction will be captured inside Air360 automatically.

  • Clicks
  • Scrolling
  • Mouse over
  • Page reload

No tagging plan or extra coding required so you can create any event that you want to analyze without needing the help of your IT or web team.

If you want to learn more about how Air360 tracks events go to these articles:

Autotracking- How Air360 tracks events

Tracking Events based off of html characterisitcs