We're super excited you are here!
Air360 is an analytics platform that helps you build better user experiences for your website visitorsandcustomers. Air360 enables you to have a 360° view of your customers and provides you with the tools to grow your online business
We started Air360 because today most analytics solutions have two major flaws:
- They require manual tracking. That means that your engineers need to explicitly and manually tag what you want to track. The problem with this approach is that it is very hard to know what kind of data will be interesting and important to know in the future. Some useless events today might be gold for your business in the near future.
- They're focused on dashboards. While Air360 also provides dashboards, we believe dashboards should be used sparingly and contain actionable information. Meaningful information should come to you, not the other way around. By having to connect to your dashboards every day, you lose an incredible amount of time and, in 95% of cases, you waste time checking charts and numbers that do not matter much. On the other hand, when something interesting happens, your dashboard might not be configured to show it.
As a result, that's how most business do analytics today.
How is Air360 different?
- Air360 captures everything. Yes, everything: clicks, swipes, page changes, scrolls, mouse events, touches, double taps, you name it. The result is that you are 100% sure that you will never miss important data in the future.
- We work to eliminate the constant need to check your dashboards. We believe that when you get a spike of visitors coming from Twitter or United Kingdom, your analytics stack should let you know about it in real time.
So, you're probably thinking "Why don't other analytics solutions take this approach?
Most analytics solutions do not take this approach because it produces a lot of data. In many cases, that data will never be used. So other solutions prefer to let you track what's meaningful for you explicitly. The problem is, how to know what will be meaningful for you in the future?
How do I get started?
Air360 lets you track every single user action in your website. That way you never have to annoy your engineers with complex tagging plans or tracking codes. All you have to do is install the Air360 tracking pixel and you're mostly ready to go.
Tracking pixel is installed, now what?
Air360 is now recording every single user action. This is very powerful because you will never miss the opportunity to look at meaningful data down the road. You now have a future-proof analytics stack working for you.
What can I do with this data?
Collected data will enable you to easily perform the following:
- Create user segments in a few clicks with an extremely robust behavioral segmentation engine.
- Analyze your visitors’, users’ and customers’ actions and see how they engage with your online properties.
- Get real-time insights about your users.