We know that sometimes it is hard to understand why users behave a certain way; even though you have the perfect product and excellent promotion for the ideal audience at the right time, you still wonder why users are not converting.
There is usually more than one reason why users struggle, so it even gets harder to find what, where, and why something is happening.

Air360 Quick Insights will help identify what elements are causing friction and its impact on conversion.

By turning on the extension, you can get page-level metrics and understand how your page content is helping conversion :

If you see some unexpected results at a page level, you always dig deeper by element by selecting the metric you need and clicking on the page elements:

And, of course, comparing is key when performing on-page analysis . Use our settings to see data by segments, device or time period.

We encourage you to start playing with Air360 and reveal conversion rate optimization opportunities.