When you are analyzing a user’s behavior our auto-tracking feature is key because it allows you to have a big grade of granularity, you can go as micro as you want with your analysis to get the deepest insights about user behavior.
Sometimes it might be valuable to understand the different behavior between users that are logged in and users that did not create an account.
And even could go further and you might want to cross this data with some segments that you already have in 3rd party tools like CRM, or DMP to enrich your database with behavioral data from these segments.
All of these use cases are possible if you enrich the Air360 database with users id, for the solution to be able to assign this property to each user profile.
You need to enrich it because by default we do not track this type of data with our auto-tracking pixel.
In case you want to identify the users inside Air360 we have 2 possibilities depending on how you want to push this identifier to Air360:
a) Through our Omniscient tag (URL Query parameters)
This solution will help you when you have some specific URL parameters like user id on your marketing automation campaigns.
For instance, site.com/settings/sample@email.com could be changed to site.com/settings/43231, where 43231 is a number that uniquely identifies the account with the address sample@email.com.
This feature enriches users’ profiles identifying them and avoids sending Personally Identifiable Information (PII). And the coolest part is that NO technical team is required.
Learn how to implement the Omniscient tag in this article: " Identify your users with URL Query parameters ( The Omniscient Tag)"
b) Through our identifier API
Air360 provides an API for custom events and users. On the web, all API calls should be made within your page's </body>, after the script has been included.
The identify API lets you attach a unique identifier to a user. If you assign the same identity to a user on a separate device, their past sessions and event activity will be merged into the existing Air360 user with that identity.
You can use anything you want as an ID but we advise you to be a unique number from your CRM or any other DMP tool.
Both ways work the same for Air360, but it all depends on your technical needs and capabilities.
If you want to learn more about any of these possibilities, please check any of these articles: