You can track events with the Air360 on-page analytics (OPA) Chrome extension.
OPA is a great way to view Events (actions users take on your site) and to track click events that happen on your site.
However, when you want to track page views or other events, we recommend that you create a Manual Event.
NOTE: Depending on the kind of event you want to create, some technical knowledge might be required here.
To start , select Events from the top menu.
Then select +New Event...
Then select Event Manually.
Next, choose the type of event you want to create.
Let’s say you want to create a Pageview event to analyze viewers that go to your Our Team page.
Click on Pageview.
On the next screen give your Event a name. In our example, we’ll call the event Our Team Pageview.
Then, select the Event Label under which you want your event saved; doing so is useful for keeping all your events organized.
You can use a number of criteria to define your event. Select the criteria from the options in the drop-down menu.
HINT: To learn more about the URL properties, click on the multi-colored example URL.
For our example, we’ll define the Event as when the Path equals /our-team
Now let's take things a bit further. Let's say you would like this event to be triggered when users navigate to /our-team and come from either Facebook or Quora. It’s super simple - just add rules using one of these buttons.
The left one (+ mark) allows you to add a new rule on the same level as the current condition. The right one allows you to add a group of rules.
In our example, we chose to add a group of rules where the Referrer equals facebook.com and Referrer equals quora.com
Here’s another example: Tracking a Facebook campaign
Let's look at another example. Let's say you're running an advertising campaign on Facebook promoting one of your blog posts. You might be using the following UTM code to track your campaign:
But you can also track the campaign in Air360 and have a one-stop shop for all your analysis.
Notice that the selected operator on the top left is AND. That means that all conditions must be met for this event to be triggered. If you select OR, it means that anytime one (or any) of the conditions are met, the event will be triggered. Pretty simple right?
Remember that Air360 records every bit of information for you. The cool thing about it is that when you create such an event, and click on Preview, all the past data is already there! 😎
This screenshot was taken on October 22nd, but you can see data from before you set up the event! All you have to do now is Save this event. Click on the green button to save your newly created event. You're done!