Implementing Air360 identify API will enable you to identify your users within Air360 and you will be able to track users across multiple devices and multiple domains under a single user profile.

What is required to set up Air360 Purchase API via GTM?

  • You must have Google Tag Manager installed on your website
  • User ID is already being sent to your Data Layer (GTM)
  • Retrieve your identifier API in this link: Identifier API

If we are good to proceed, please follow the below steps to continue.

Step 1: Navigate to your GTM container, click on ‘Tags’ and click on ‘New’ to create a new tag.

Step 2: Choose Tag Type ‘Custom HTML’.

Step 3: Give your tag a name like ‘Air360 identify API Tag’, insert the Air360 identify snippet, and modify the user identifier variable based on what you have defined in your GTM container.

Please refer to https://app.air360.io/docs/quickstart-api#identifyto get more details on how to use identify API.

Step 4: Click on Triggering to select the trigger for our tag.

If you have already created a trigger of the Data Layer event which is fired when the user has been logged or signed up, choose it as the trigger. If not, create first a trigger for this specific event (we recommend you define as trigger the event which is fired to the Data Layer when the user has been logged in or signed up).

Step 5: Save the tag by clicking on ‘Save’ and you are done!

Step 6: Preview and debug the changes by clicking on ‘Preview’ within your container and check if the tag we have just created has been successfully fired.

Congratulations! You have successfully set up the Air360 identify API Tag using your GTM container.