This Article will help you understand how to create/save/define events inside Air360 and the different types of events you can have.

Event definition and Types of events

Saving or creating events inside Air360 is the first step to start analyzing a funnel, or a user journey.

Depending on the element, or page you want to analyze there are different ways to create an event inside Air360 .

If you want to create a click event, meaning that a user clicks on some specific element of your website we encourage you to use our OPA ( On page analytics Chrome extension) but if you want to create another type of event like a page view event, or custom event the best way to do it is manually inside Air360 platform.

This article is going to teach you how to create/save events manually when the OPA ( On page analytics Chrome extension )can’t be used.

Creating an Event manually

1st Step: Go to Events inside Air360 and click on “New Event”

2nd Step : This will take you to this window and you will click on “event manually” link :

3rd Step : Now is time to pick which type of event your are going to be creating, by choosing any of this categories it will help you to identify this event among all that you have created.

Let’s describe what type of categories we have:

The most used and regular ones are :

Pageview event: when you want to track behavior of users landing on a specific page or page type.

Click or Touch Event: this will be used when you want to track the behavior of a user clicking or taping on a specific element of a page. ( You could also user our OPA to create this type of events)

Form Interaction: This category refers when users interact with forms of a specific page inside your webiste

Traffic Channel: Select this category when you are creating events that refer to traffic sources, or channels.

API Triggered Event: These are events that are not automatically captured inside Air360. Sometimes you want to track a specific custom event like a pop up that comes from third party, in this case you would have to connect to our API.

Purchase Event: when you are connected to our Purchase API you will be able to track different metrics like Average order value, orders, etc.

Error: Use this event type if you want to track an specific error. For example, you might want to define an event that tracks 404 errors.

Let’s say for example that we want to create a Pageview event of all users lading on the Cart View page of our DEMO store.

This is the url for our CART View:

So once you pick the event type you want to create you will taken directly to this window:

In this case we picked a Pageview, so let’s now define steps to save this event:

  1. Define the Event name: it is important that your are explicit enough for you to understand what the event is about when you read the title.

In this case we’ll name it : “Cart View “ and we’ll pick the label “Purchase process” since it is an event that is part of the purchase process of this Demo page.

2. Event properties This is crucial to make sure you are tracking what you want to analyze.

When creating a click event you will be able to define its properties by their html characteristics like href, target selector, class, id,text, etc

You can create events based on URL properties like domain, query , path , hash, tittle or full url. This applies when you have regular patterns in the url .

You can also create events based on the Session properties, like browser, channel, operating system…

Or a custom event properties , this is used when something is not auto tracked by default so maybe you need to create an event with DataLayer info, or Metadata, or API triggered event.

So let’s get back to the example, we wanted to create an event of all users landing on the cart view:

And we identify that every time a user lands on the cart view the same url will always be displayed.

So in this case we would create and a Pageview event and it would be configured this way:

As you can see, to create an event based on a URL, you can use the following reminder:

When you click on this URL, you should get a quick tip that will give you more explanations as below:

Very easy right??

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