This article will explain to you when to create a pageview event with URL properties, with Data Layer info or Metadata.

A pageview event will be triggered and tracked every time a user lands on a specific page or page type.

To create a Pageview event inside Air360 you need to create an Event Manually. Click here if you want learn how to create manual events inside Air360

Depending on your website’s structure you will be able to create pageview events in up to 3 different ways:

  • Creating Pageview events with URL Properties
  • Creating Pageview events with Data Layer
  • Creating Pageview events with Metadata

This article will explain to you when to create a pageview event with URL properties, with Data Layer info or Metadata.

Let’s look at an example. Let’s say you want to track user behavior on your product categories pages.

You can create a Pageview Event using URL Properties if your website has structured navigation and regular patterns for different page types.

In our DEMO website, each product category (foundation, moisturizer, etc.) is under the product-category subfolder.

https://democosmetics.air360.io/product-category/foundation/ or https://democosmetics.air360.io/product-category/moisturizing/

To learn how to create a pageview event by URL Properties click here.

If your site’s URL does not follow such a structure, you can use 2 other ways to create Pageview Events in Air360: