Air360 is able to autotrack events through a pixel that you install in your website.Once the pixel is installed, every user interaction will be captured inside Air360 automatically–no need for a tagging plan or extra coding.
Air360 is a user experience analytics solution that allows you to understand what your users are doing onyour websiteand how they are interacting with your different elements, what paths they are following and if they are experiencing any kind of friction that is impactingyour conversion rate
Air360 is able to autotrack events through a pixel that you install before the end of your </body> tag.Once the pixel is installed, every user interaction will be captured inside Air360 automatically–no need for a tagging plan or extra coding from your IT team.
To protect a visitor’s security, Air360 never capture informationuserstype in any text area of your website or app. Air360 takes a privacy-by-default approach for all text areas inyour website or app.
To save first party data, like when a visitor provides their name, Air360 allows you to access and add information via a simple API.
3 Important Facts about How Air360 TracksEvents,
- 1-We track by HTMLcharacteristics,never by position.This means that we can track everything onyour website, whetherit is sticky, fixed or a pop up. And if you make any changes to any element, or do A/B testing,you will be able to keep track of user interactionswiththat specific element.
- 2-We do not do any data sampling. 100% of your data is captured in Air360 so all your analysis will be accurate
- .3-All our data is retroactive.This means that you will haveall historicdata from any event starting when the Air360 pixel is installed.
Autotracking gives you real-time and historic data without additional coding.